Bakeries in French speaking Switzerland will be selling pink pastries next month to raise awareness of breast cancer.
It’s a disease that strikes one in eight women in the country.
Next month is Pink October in many parts of the world – a global effort to tackle the illness.
For every pink pastry sold, 50 centimes will be donated to associations supporting women in the western part of the country.
The campaign has spread rapidly. Two years ago, only three bakeries took part – this year, it’ll be more than 250.
It’s hoped the pink pastry campaign will raise more than CHF 50,000.
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