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Americans lead tourist boom

Friday, 21 February 2025 at 06:30

The Swiss Tourist Office is celebrating the number of hotel stays which are now back up to the level they were before the pandemic – and US citizens are leading the charge.

The latest figures show there were almost 43 million overnight stays last year – a new record. 

But the makeup of visitors has changed since covid. Americans are the second largest group, after the Germans, with a 14% rise in US visitors since 2023. 

But the number of visitors from China, the Gulf States and the UK is down. 

Internal visitors also remain strong – Swiss residents accounted for 21 million overnight stays. 

But the makeup of visitors has changed since COVID. Americans are the second-largest group, after the Germans, with a 14% rise in US visitors since 2023.

 

 

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