What are the most trusted brands in Switzerland?
The annual NIQ GfK Business Reflector is published every year – and for the second year in a row, Twint has come out on top as the most trusted brand.
In second place is the crisp maker Zweifel and the candy Ricola is third, which took the place from Migros – now fourth.
The other companies on the list are many of the cantonal banks, Swiss Federal Railways, Coop, Digitec is on the list for the first time, at seventh.
Full List:
1: Twint (unchanged)
2: Zweifel (unchanged)
3rd: Ricola (+1 place)
4th: Migros (-1 place)
5th: Lindt & Sprüngli (+4 places)
6th: Coop (+2 places)
7th: Digtec Galaxus (new)
8th: Cantonal banks (+5 places)
9th: SBB (-4 places)
10th: Geberit (unchanged)
11th: Landi (+7 places)
12th: Die Mobiliar (-5 places)
13th place: Rivella (-7 places)
14th: Raiffeisenbank (unchanged)
15th: Logitech (-4 places)
16th: Nespresso (+5 places)
17th: Suva (-5 places)
18th: Swisscom (-2 places)
19th: Rolex (+8 places)
20th: Swiss Post (+5 places)
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