Only 42% of Swiss small and medium-sized businesses feel adequately protected against cyberattacks, down from 55% a year earlier, according to the 2025 SME Cybersecurity study
Yet 88% see cybercrime as a serious threat.
In 2025 the Federal Office for Cybersecurity handled 64,733 incident reports, around 2,000 more than the year before.
Zurich cybersecurity firm Avantec says that AI-written phishing emails using stolen booking data now defeat the old spotting rules built on bad spelling.
The bigger risk, the firm argues, is reputational: when a company's own clients receive convincing fake invoices built from real data, trust erodes fast.
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