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Two major stars sell Switzerland to China

Monday, 16 January 2023 06:30

Roger Federer and Trevor Noah at Zurich train station (c) Twitter: @dm_mauron

Two major stars were spotted last week filming what is thought to be a commercial for Swiss Tourism.

Roger Federer and TV comedian Trevor Noah were at Zurich train station – with a major film crew. 

The Swiss Tourist Office is being tight lipped about the project – but it’s thought its part of a campaign to bring Chinese tourists back to Switzerland.

It’s not the first time the tourist office has used ‘A’ list stars – in 2021 a campaign with Robert De Niro was a stunning success with 53 million views online. 

China is a vital tourist market for this country. Before the pandemic, Chinese tourists accounted for 1.8m overnight stays a year – the third biggest group after Americans and Germans. 

They also spend more – on average CHF 380 per person per day, against an average of CHF 160. 

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