Most trusted brands in the country

What are the most trusted brands in the country? For many years it’s been Migros – but there’s been a surprising change at the top.

The survey is carried out every year by polling company GfS Bern.

The latest survey show we trust the payment system Twint the most. Migros doesn’t even take second place, that’s for food maker Zweifel. 
Migros is third.

It’s the first time Twint has topped the list.

One of the criteria that’s measured is if a brand is cutting edge and efficient. 

Although Migros has fallen slightly, it is still the most recognised brand.

Other companies in the top ten is Ricola, Swiss Federal Railways and Coop.

At number ten is toilet maker Geberit. 

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