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AI will threaten jobs

Wednesday, 10 May 2023 06:30

A study by the University of Zurich suggests that artificial intelligence is going to be enormously disruptive to work.

It suggests the sectors of marketing, sales, retail and industrial production will be the most impacted. 

The study says jobs which have a large element of routine are the most at risk, but marketing roles which analyses consumer behaviour could be better done with AI – and retail is likely to move even further online.

The study’s authors say workers need to make sure they’re equipped for the future and suggest digital skills should be promoted. 

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