There are two parts to the event open to the public: “Au salon” refers to the events that will take place at Geneva’s exhibition centre, Palexpo, from 13 - 15 April, where over 50 watchmakers will unveil their new pieces.
Demonstrations are promised to be interactive and innovative. Tickets start at CHF 70 for a day pass for an adult on the weekend, and CHF 50 on Monday. Saturday is already sold out.
From today, another part of the exhibition will begin. From the 9 - 13 April “In the City” takes place throughout Geneva itself with watchmaking tours, watch exhibits, kids’ workshops, various activities in different boutiques throughout Geneva, and training and career forums. A ‘watchmaking village’ has been set up on the Pont de la Machine.
There’s also a more traditional festival element this week with food trucks and live music. Belgian DJ Lost Frequencies will headline on-stage at 8.30pm this Thursday on the Quai du Général-Guisan.
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