Video campaign for safer driving

The French-speaking police Association, and the Accident Prevention Office are teaming up with a new awareness campaign: “When you drive… drive! Without a phone, with your eyes on the road.”

The aim is to gently remind drivers that staying focused makes all the difference. A playful prevention video shows how some activities, like playing in a hockey match, performing in an orchestra, or sharing an intimate moment, only work with full attention. 

The same goes for driving. The clip, released in four languages, brings together the Fribourg-Gottéron Ladies team, police bands, and Geneva’s Victoria Hall.

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