Two major stars were spotted last week filming what is thought to be a commercial for Swiss Tourism.
Roger Federer and TV comedian Trevor Noah were at Zurich train station – with a major film crew.
The Swiss Tourist Office is being tight lipped about the project – but it’s thought its part of a campaign to bring Chinese tourists back to Switzerland.
It’s not the first time the tourist office has used ‘A’ list stars – in 2021 a campaign with Robert De Niro was a stunning success with 53 million views online.
China is a vital tourist market for this country. Before the pandemic, Chinese tourists accounted for 1.8m overnight stays a year – the third biggest group after Americans and Germans.
They also spend more – on average CHF 380 per person per day, against an average of CHF 160.
Geneva could foot the G7 bill
US NGO discovers Swiss child abuse cases
French singer banned by Paleo
Cars going uninspected
War may lead to rent rises
Not a heatwave, yet
