Migros has sparked an outcry after using the French number form "soixante-dix" instead of the local "septante" in a recent YouTube advert.
Septante for seventy is a marker of Swiss-French identity — and viewers were quick to remind Migros of the difference.
The outrage is sharp because Migros regularly leans on its local roots in its marketing.
Emergency heatwave plans active
Geneva and Vaud are activating their heatwave plans from today as temperatures could climb to 37 over the next couple of days.
Parliament backs VAT hike for pension payments
The lower house of parliament, the National Council, has rejected the mixed-financing plan and voted only to raise VAT to fund the 13th old-age pension.
Parliament rejects trade agreement
In a surprise reversal, the parliament has rejected a major free trade agreement with the Mercosur bloc of South American nations.
Sperm donation laws hit setback
A proposal to make it easier for same-sex couples and other intended parents to adopt children born through sperm donation has hit a setback in Parliament.
AI hits travel agent
The online travel agent Lastminute.com is cutting a quarter of its workforce — around 400 jobs — by the end of 2026 to restructure around artificial intelligence.
US/Iran deal won't be signed in Geneva
Geneva won’t be the venue for the signing of the US-Iran peace deal.
