Macron becomes Davos fashion icon

Friday, 23 January 2026 06:30

The French president Emmanual Macron is becoming a fashion Icon in Davos.

He’s wearing sunglasses due to an eye infection - and the model is now in high demand.

Many are mistaking them for Ray-Bans - especially the type made famous by Tom Cruise in Top Gun.

But they’re actually made by an Italian company under the brand Henry Jullien - they cost about EUR 650.

The company’s website has crashed a few times with the demand and a temporary page has been set up.

Normally around 100 pairs are sold a year - but the Macron effect may push that up to 1,000, says the company.

More from Bitesize News

Town gathers to mark fire victims

The people of Kerzers in Fribourg gathered in the town centre yesterday afternoon to mark the deaths of those killed in an horrific bus fire on Tuesday evening.
Nuclear power could return

Parliament seems to be turning back to nuclear power.
Valais village under rockfall fear

A rockfall is threatening another village - but it won't be buried, but flooded.
Migros loses millions on German venture

Swiss retail giant Migros is pulling out of Germany. It’s selling the Tegut Group, an organic supermarket chain with about 340 stores and more than 7,400 employees, mainly in central Germany.
Emergency roadside phones may go

Thousands of orange emergency call boxes along Switzerland’s autoroutes could soon disappear.
Fribourg bus fire kills 6

Another fire tragedy has struck Switzerland.