Despite ban, cold-calling continues

Health insurance cold calls are banned but far from gone.

Brokers are still bombarding us with offers of cheaper premiums, free gym perks, and new glasses, despite a law outlawing such calls since September last year. 

FINMA, the financial watchdog, has logged 335 complaints in just over a year and is investigating. 

Some brokers risk fines up to CHF 100,000  or even losing their licenses. 

But enforcement is tough as many call centers operate from abroad. With premiums rising again, the lure of quick commissions keeps the phones ringing.

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