100 plate to will set new record

Mario Fehr of Zurich Sicherheitsdirektion (c)

Our desire for unique car licence plates shows no sign of abating – and a new record is likely to be set.

Canton Zurich is auctioning the lowest number available to the public – ZH 100. 

It was put up for auction with the starting price of CHF 4,000. But within minutes that was up to CHF 100,000. 

Zurich only auctions off three-digit numbers. Previously the lowest offered was ZH 499 – that went for CHF 52,000. 

But someone paid nearly CHF 200,000 for ZH 888 in 2022.

The auction for the one hundred plate runs until the 9th November. 

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