Agua de Oro - Rethinking luxury with ethical lab-grown diamonds

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Tuesday, 18 November 2025 - 10 minutes

Katt Cullen speaks with Alfredo Arredondo, founder of AGUAdeORO, the ethical Swiss jewellery brand with boutiques in Geneva and Zurich.

Alfredo believes luxury should never come at a human cost, and he’s committed to a transparent, exploitation-free production process. He explains why he works exclusively with lab-grown diamonds - a technology dating back to the 1950s but transformed in the last decade - and why he believes they’re the more ethical and responsible choice for modern luxury jewellery.

Whether it’s an engagement ring, a personalised piece, or a special treat, discover AGUAdeORO’s creations at aguadeoro.ch.

 

 

 

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