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Valais school initiative

Thursday, 24 September 2026 06:35

Valais is rolling out an interactive workshop for 2,600 secondary school pupils to help them spot hidden marketing on social media

Called DopaMind, the game symbolically drops teenagers inside a brain to explore how emotions, peer pressure, and influencer content shape their choices.

Promotion Santé Valais points to worrying numbers: 43% of 15-year-olds have drunk alcohol in the past month, and nearly a quarter have used a disposable e-cigarette.

Officials say a quarter of 14- to 17-year-olds have been photographed with vape products.

The scheme has been co-designed with classes from Crans-Montana and Sion, and evaluated by researchers at the University of Neuchâtel.

 

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