A successful Swiss fast-food start up is being threatened by a US giant.
The chain Burek King – named after the traditional Turkish dish – is being sued by Burger King. The US company says the names are too similar.
A complaint was lodged with the Federal Institute of Intellectual Property – which has backed the burger chain.
The two men who run Burek King say they can’t afford to change the name and logo on their six branches.
The matter is now going to court in Sankt Gallen. They’re being backed by several suppliers, including another start-up which makes yogurt for the chain – almost 2 tonnes a month.
The owners argue there’s no similarity between Burek and Burgers – saying they’re as alike as an apple and onion.
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