The picturesque village of Lauterbrunnen in the Bernese Oberland is considering following the lead of Venice - and bringing in a daily charge for visitors.
Several million make the journey to the world-famous beauty spot every year – and the strain is beginning to show.
Rubbish is left behind, the drains get blocked and locals are stressed.
The village now has a working group to examine ways to limit the numbers and raise the cash. Only those arriving by car for the day will be charged.
Public transport users and those staying in a hotel won’t pay.
It’s expected the cost will be between 5 and 10 francs.