No beer at Migros


Migros will not be selling alcohol.

Following a vote amongst the members of the cooperative, the result was unambiguous. 

None of the 10 separate regional cooperatives backed the change – with the no vote ranging from 80.3% in Zurich and 55.3 in Ticino. 

Migros hasn’t sold alcohol since 1928. 

But it will now sell its own brand of alcohol-free beer. Simply marked NON – the promise was made during the campaign that a Migros beer would hit the shelves. 

If it had been a yes, then there would have been an alcoholic version. 

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