Gruyère survives US sanctions

Friday, 16 January 2026 06:30

Sales of Gruyère cheese fell less sharply last year than expected, despite US tariffs.

The industry organisation IPG says weaker exports to the United States were largely offset by strong domestic demand.

Sales to the US declined by 17 percent, but overall figures were only slightly down.

To limit oversupply, production of traditional Gruyère was reduced by five percent last year, with a further three percent cut planned.

Despite ongoing uncertainty, the United States remains a key market, accounting for around 30 percent of exports.

At the same time, producers are expanding sales efforts in other countries to spread the risk.

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