Canton Geneva is auctioning several unique licence plates, including GE 55555 or GE 500 000.
GE 911 for Porsche lovers is also available.
While some cantons have earnt big money from licence plates – such as ZH 50, which sold for CHF 200,000 – Geneva is not expecting the same haul.
Bidding is now underway on the cantonal website ge.ch.
Prices start at CHF 5,000.
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