New Swatch watches resold with massive mark-ups

(c) Swatch

The new “Royal Pop” pocket watch from Swatch and Audemars Piguet is already being resold online for extraordinary prices, just days after launch.

While the official retail price was around CHF 400, some individual watches are now listed for more than CHF 7,000, with a full eight-watch set reportedly selling for over 25,000 dollars. 

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