Big changes ahead for Google in Switzerland. Until now, the tech giant could use Swiss media content for free – but that’s about to change.
The Federal Council plans to amend the Copyright Act, forcing platforms to pay for news content.
A study says Google could owe Swiss outlets over CHF 150m a year.
A collective group would handle the payments – ensuring small publishers and regional journalists get their fair share.
Unlike the EU, Switzerland won’t ban access – but platforms will have to pay to play.
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