A new University of Geneva study suggests the best way to get people to act on climate change is not to lecture them, but to move them
Messages that stir emotions like awe and admiration for nature — such as coral reef videos— proved far more effective than scientific facts or appeals to responsibility.
"It's our duty to act" messages can actually backfire, according to the study's lead author, sometimes triggering denial or defiance.
Images, the Geneva researchers found, work more strongly than words when it comes to pushing people toward action.
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