Crans-Montana is hoping for a broadly stable summer, more than six months after the New Year fire at the Constellation bar.
Bookings are holding, though tourism director Bruno Huggler says the strong franc, Middle East tensions and consumer caution all weigh on the market.
The Valais resort had frozen its promotion after the tragedy and has since rebuilt its message around landscapes.
Fresh signs of confidence are also emerging, with one hotel reopening at five-star level and another four-star venue due shortly.
Meanwhile, prosecutors resume questioning suspects in Sion this week.
Swiss Post announce job cuts
Autumn arrives in Switzerland
Driver warning in Vaud
Mixed results in school classrooms
Good news for household bills
Fuel reserves now in use
