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Chinese retailer agrees to new Swiss rules

Thursday, 8 May 2025 06:30

No more pressure tactics from Temu.

The Chinese e-commerce giant, known for its rock-bottom prices, has agreed to curb its aggressive marketing in Switzerland. 

Following pressure from the State Secretariat for Economic Affairs and the Swiss Retail Federation, Temu will stop using misleading slogans and countdown timers to push sales. 

One of its favourite tactics is flagging products as ‘almost sold out’ when several hundred are available.  

The company is expected to hit CHF 700 million in sales this year. 

Retailers hope the move levels the playing field. Temu says it’s committed to transparency and consumer protection.

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