New international watch fair coming to Geneva
A new international watch fair in Geneva could be worth millions to the canton according to state councillor Pierre Maudet.
Over a week ago, another five major watch brands said they were pulling out of the Basel Watch Fair to set up their own fair.
Named Watches and Wonders, the first event is pencilled in for April next year. Maudet says it could be worth as much as CHF 120m to Geneva.
But due to the lockdown, the 2020 edition is online only – and can be checked out on watchesandwonders.com.