Data Analytics Made Easy
Listen Again
Friday, 15 October 2021 - 6 minutes
We talk to Dr Andrea De Mauro about his new book Data Analytics Made Easy, and start by grasping the difference between descriptive, predictive and prescriptive analytics, and turning data into business value.
Dr De Mauro has more than 15 years of international experience as an IT manager and Senior Data Scientist. Previously the Director of Business Analytics at Procter & Gamble, he has recently started a new role as Head of Business Intelligence at Vodafone.
He teaches the new Masters programme in Business Analytics (MSc-BA) at the International University of Geneva.
His book explains the use of machine learning and data storytelling in a professional environment.
