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Swiss Up! Why we pay more for 'Swiss Made'

Swiss Up! // Communications// Community// Style// Finance// Explore Switzerland// Science & Technology// Food & Drink// Health// Sport// Politics// General// Art & Culture // Aug. 7, 2018

Studies have shown that people around the world are willing to pay up to 50% more if a product is Swiss made. Why is that so?

How much Switzerland is in your Swiss watch and what do refugees have to do with it all?

Figure it all out in today's edition of Swiss Up! with Dario




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